Designing Business Management for Fitness Influencers & Gyms

Introduction

Fibo is a software designed to help fitness influencers and gyms grow their businesses. It includes tools for managing clients, tracking performance, and creating plans. 

My Role

As the UX Designer, I was responsible for user research, design, wireframing, and team collaboration to ensure the design met user needs effectively.

Problem

The fitness industry lacked personalized and efficient planning tools. Gyms and fitness influencers distributed generic plans via WhatsApp or pamphlets, with no monitoring or client tracking. Creating personalized plans was time-consuming.

Defining the problem

Goals

Business Goal

The business goal was to expand market reach, increase revenue, and enhance brand recognition by providing a comprehensive management tool for fitness professionals.

User Goal

For fitness professionals, the aim was to provide an intuitive, engaging, and interactive experience for creating plans quickly and efficiently.

For clients, the aim was to provide a seamless and engaging mobile app for tracking progress, accessing plans, and staying motivated.

Our Users

Our users are fitness professionals, personal trainers, gym owners, and influencers who are focused on expanding their client base and enhancing client engagement. They seek tools that streamline operations, improve client experience, and optimize marketing efforts to grow their businesses effectively.

Timeline

Competitor Analysis

Quantitative Research

The survey targeted 10 respondents to assess preferences and challenges related to technology use, gym environment for beginners, staff workload, user engagement, and personalized workout plans

Observations

In order to understand the challenges and opportunities within the fitness industry, comprehensive observations were conducted among fitness professionals and their clients. These observations aimed to capture insights into client engagement, satisfaction levels, and operational efficiencies within fitness businesses.

User Persona

Fitness Professional Persona

Client Persona

Empathy Map

Fitness Professional Empathy Map

Client Empathy Map

User Flow

Fitness Professional User Flow 

Client User Flow

Wireframe

Initial Design

Fitness Professional - Initial Design

Client App - Initial Design

Final Design

Fitness Professional - Final Design

Client App - Final Design

Learnings

The project taught us that focusing on users is crucial. Iterative testing was invaluable, helping us refine features based on real feedback. We found that even small changes can make a big difference in improving user experience.

Plans for Future Improvements

Our future plans include refining the platform with more interactive elements and exploring AI features for automated plan generation. These enhancements aim to improve user engagement and streamline operations.